Threads Custom Like Buttons: Tap Into the Hype

Threads Tests Custom Like Buttons in Korea, Brazil, and Indonesia

Threads is testing a new custom like feature in select markets, including South Korea, Brazil, and Indonesia, allowing users to personalize the like button with an emoji, sticker, or GIF that appears when others like their posts.

What the New Like Feature Does

The test lets users attach a custom visual to their profile’s like button, so the chosen image or animation shows up to other people when they tap like on that user’s posts. The feature is tied to the user profile rather than individual posts, which means the customization applies across posts instead of changing from one update to another.

• Users can choose an emoji, sticker, or GIF.
• The custom like visual appears when others engage with their posts.
• The setting is linked to the profile, not a single post.

Where Threads Is Testing It

The feature is being tested with select users in South Korea, Brazil, and Indonesia. Those markets give Threads a way to evaluate how people respond to a more expressive and personalized engagement mechanic before deciding whether to expand it more broadly.

Why This Matters for Users and Brands

For everyday users, the feature adds a playful layer of self-expression to interactions. For brands and creators, it creates a new way to align profile identity with campaigns, seasonal moments, or product launches by updating the like button’s visual style.

• Users can make their profile interactions feel more personal.
• Creators can tie the custom like to a theme or event.
• Brands can use it as a lightweight engagement and branding tool.

How It Fits Threads’ Product Direction

The test follows Threads’ broader pattern of experimenting with social features that make engagement feel more dynamic and community-driven. Custom likes fit naturally with the platform’s focus on lightweight interaction, visual expression, and identity-based participation.

Conclusion

Threads’ custom like button test shows how social platforms are continuing to turn simple interactions into personalized, visual experiences. If the feature performs well in Korea, Brazil, and Indonesia, it could become another recognizable way for Threads users to express personality through their profiles.