ChatGPT Insurance: Buy Quotes Instantly
Get personalized insurance quotes and buy instantly in ChatGPT chats.
10 feb 2026 (Aggiornato il 16 feb 2026) - Scritto da Christian Tico
This image is part of OpenAI's official brand assets, available from their press kit
Christian Tico
10 feb 2026 (Aggiornato il 16 feb 2026)
OpenAI Approves First Insurance Apps to Sell Directly on ChatGPT: A Game-Changer for Consumers
OpenAI has taken a bold step into the insurance world by approving the first insurer-built AI apps on ChatGPT, allowing users to get personalized quotes and even purchase policies without leaving the chat interface. This move by Tuio and Insurify signals a new era where buying insurance feels as simple as having a conversation.
What Are These New Insurance Apps on ChatGPT?
Tuio, a leading digital insurer from Spain, launched the very first insurance AI app approved by OpenAI for ChatGPT. Powered by WaniWani's AI distribution infrastructure, the app lets users receive tailored home insurance quotes through natural conversation. Soon, it will enable direct policy purchases right within the platform, eliminating forms, calls, and intermediaries.
Insurify, a U.S.-based insurance comparison platform, quickly followed with its own app focused on car insurance. Users can now research, compare quotes, and explore options from top insurers using simple prompts like "@Insurify." The app draws from a massive database of over 196 million quotes and 70,000 verified customer reviews to deliver accurate, personalized estimates based on factors such as location, vehicle type, driving history, and coverage needs.
How Do These Apps Work in Practice?
The apps understand user intent through everyday language, gathering just the right details for real-time quotes from regulated carriers. For Tuio, this means chatting about your home and getting a custom quote instantly. Insurify goes further by offering side-by-side comparisons, highlighting price, customer service, discounts, and policy transparency.
- Start a conversation in ChatGPT and mention your insurance needs.
- The app collects info naturally, without tedious forms.
- Receive tailored quotes and comparisons on the spot.
- For Insurify, seamlessly transition to finalize and buy a policy online.
This frictionless process addresses long-standing pain points in insurance shopping, making it faster and more accessible for everyone.
Why Is OpenAI Doing This Now?
OpenAI's decision aligns with growing consumer reliance on AI for financial decisions. A recent study found that 33% of U.S. adults already use ChatGPT for financial advice. By integrating insurance apps, OpenAI captures everyday tasks users dread, like policy shopping, while positioning itself as a key intermediary in consumer services.
More apps are coming: WaniWani reports a dozen others in the pipeline across North America and Europe. Similar integrations are appearing on platforms like Anthropic's Claude, with Google's Gemini expected to follow suit soon.
Benefits for Consumers and Insurers
For users, these apps mean savings and simplicity. Insurify users report saving hundreds annually, with some cutting premiums by up to 50%. Tuio's CEO, Juan García, noted that being first on ChatGPT helps convert discovery into customers instantly, leveraging AI for efficiency.
Insurers gain direct access to ChatGPT's massive audience, over 800 million weekly users, right at the point of need. This agent-to-agent distribution model is reshaping how policies are sold.
Broader Implications for AI in Everyday Finance
This launch is part of OpenAI's push into consumer tools, following features like shopping research and instant checkout. It hints at a future where AI handles not just advice, but transactions seamlessly across industries.
Conclusion
OpenAI's approval of Tuio and Insurify marks the dawn of conversational insurance sales on ChatGPT, blending cutting-edge AI with practical needs. As more apps roll out, expect insurance shopping to become quicker, smarter, and far less frustrating. Stay tuned: this is just the start of AI transforming how we buy protection.
OpenAI’s approval of insurer apps marks a turning point where conversational AI becomes a transactional platform. The tech is ready, but the real challenge now lies in ethics and trust, can users rely on an AI to interpret intent and deliver fair quotes? For insurers, transparency and explainability aren’t optional anymore. The traditional broker model is dissolving into conversational commerce, where the chat itself becomes the storefront.
