Global Shopping: Sell Across Borders Faster

Pinterest Makes Global Shopping Easier with Full Catalogs, Multi-Market Campaigns, and Advanced Tools

Pinterest is transforming how merchants sell across borders by introducing full-catalog uploads, flexible multi-market campaigns, and enhanced global management tools that make international shopping more accessible than ever.

Full-Catalog Uploads Streamline Product Discovery

Merchants can now connect their entire product catalogs to Pinterest, enabling all items to appear as discoverable product Pins without needing to manually create individual pins for each product. This shift allows Pinterest to automatically pull product information from the catalog, ensuring that shoppers find relevant items through search, visual recommendations, and related Pins.

While the catalog connection doesn’t automatically generate Pins across the platform, it makes products available as product Pins that are discoverable through search and recommendations. Merchants must still actively create Pins and tag products to maximize engagement, but the connected catalog simplifies the tagging process and enhances visibility.

Why Full Catalogs Matter

Pinterest made this strategic shift after discovering that most users arrive with shopping intent, seeking products rather than just browsing. Since engagement happens primarily during search and browsing, a centralized shop tab on profiles became unnecessary. Products remain visible but are now discoverable through visual search, related Pins, and recommendations rather than a single profile location.

Flexible Multi-Market Campaigns Expand Reach

Pinterest now supports shopping campaigns in more countries, including Austria, Brazil, Italy, Mexico, the Netherlands, Spain, and Switzerland, in addition to the USA and France. This expansion allows merchants to run targeted campaigns across multiple markets without creating separate campaigns for each region.

Businesses can manage their product catalogs and metadata using the Pinterest API for Shopping, which streamlines the process of updating product information across different countries. Product Tagging on Pins now enables merchants to tag multiple products within a single Pin, making it easier to showcase diverse inventory to international audiences.

Campaign Setup for Global Success

To set up shopping ads on Pinterest, businesses should enable the Pinterest tag and activate the Conversions API to track actions across platforms. Monitoring results with Pinterest Analytics and Conversion Insights allows merchants to optimize campaigns as they go, using campaign reporting to analyze wrap-up performance.

Better Global Management Tools Simplify Cross-Border Selling

Pinterest’s new global management tools provide merchants with centralized dashboards to oversee campaigns, track performance, and manage catalogs across multiple countries. These tools help connect user actions on Pinterest with actions on external websites, creating a seamless shopping experience for international customers.

• Verified Merchant Program: Merchants who connect their catalogs and meet program requirements receive a verified badge on their Pins and profile, enhancing trust and visibility in search results.
• Seasonal Board Strategy: Creating dedicated boards with product Pins organized by seasonality helps improve discoverability, as boards function like product categories on Pinterest.
• Multi-Location Shopping: Users can shop directly from Pins, boards, search results, and the Lens camera, making cross-border purchases more intuitive.

Pinterest’s Global Shopping Expansion Is Ready for Merchants

Pinterest’s new shopping features make international selling simpler by combining full-catalog uploads, flexible multi-market campaigns, and advanced management tools that empower merchants to reach global audiences efficiently.

With expanded country availability, API-driven catalog management, and enhanced product discoverability through search and recommendations, businesses can now focus on creating engaging Pins while Pinterest handles the complexity of cross-border commerce. Whether you’re a small seller or a large retailer, these tools open new doors to global growth.