Meta Glasses: AI Eyewear Starting at $299

Meta and EssilorLuxottica Launch New AI Meta Glasses Line with 26 Styles Starting at $299

Meta has officially entered the fashion world by launching a groundbreaking new line of AI-powered smart eyewear called Meta Glasses. Designed in-house by Meta and produced through its enduring partnership with EssilorLuxottica, the collection features 26 distinct styles across a range of colors and frames. The new glasses start at an accessible price of $299 and are fully compatible with prescription lenses, making cutting-edge artificial intelligence available for everyday wearers.

Groundbreaking Design and Partnership

For the first time, Meta has taken full control of the design operations for its smart glasses while continuing to collaborate with EssilorLuxottica for production. This shift allows the company to offer greater flexibility in pricing and feature options as the product line evolves. By bringing design in-house, Meta aims to address the diverse range of face shapes and style preferences that a single brand cannot cover globally.

The partnership with EssilorLuxottica, a world leader in eye care and eyewear, ensures that the new Meta Glasses meet high standards of quality and optical performance. This collaboration builds on a successful history that saw the two companies sell 7 million pairs of AI glasses in the previous year.

The Three Signature Styles and 26 Variations

While the collection offers 26 distinct styles, it is anchored by three signature designs tailored to enhance various face shapes:

• Meta Adventurer: A classic rectangular design perfect for a timeless look.
• Meta Fury: A sturdier rectangular frame designed for durability and a bold aesthetic.
• Meta Starfire Kylie Edition: A stylish cat-eye frame created in partnership with celebrity Kylie Jenner.

The Meta Starfire Kylie Edition carries a special price of $399 and includes an exclusive feature: an optional Kylie Jenner voice for the built-in AI assistant. The remaining styles in the collection offer a wide variety of lenses, frames, and colors to suit individual preferences.

Advanced AI Features for Everyday Use

The new Meta Glasses are equipped with Meta AI, allowing users to interact with their world in innovative ways. Wearers can collaborate with the AI based on what they see, record photos and videos from their point of view, and listen to music or podcasts on platforms like Spotify and Amazon Music. The glasses also support real-time communication features such as placing calls, sending messages, and translating conversations instantly.

For fitness enthusiasts, the glasses integrate with Strava and Garmin to track performance in real time. This functionality is further enhanced on the Oakley Meta Vanguard model, which is part of the broader AI glasses portfolio.

Prescription Compatibility and Availability

A key highlight of the Meta Glasses line is its compatibility with prescription lenses, making it a practical choice for those who require vision correction. The glasses are available for pre-order in the United States starting March 31st and will be available for purchase in Ray-Ban stores, Ray-Ban.com, and select EssilorLuxottica optical retail locations including LensCrafters and Sunglass Hut beginning April 14th.

The collection will also be available through EssilorLuxottica's global wholesale distribution network, covering countries such as the UK, Italy, Canada, France, Germany, and many others, with expansion to Brazil, Mexico, and India planned later in the year.

A New Era for Smart Eyewear

The launch of Meta Glasses marks a significant milestone in the evolution of smart technology, blending fashion with artificial intelligence. By offering 26 styles starting at $299, Meta and EssilorLuxottica have made advanced AI eyewear accessible to a broader audience. This new line not only demonstrates Meta's commitment to in-house innovation but also reinforces the strength of its partnership with EssilorLuxottica in creating products that enhance daily life.