Control Your Facebook Feed: Meet Your Algorithm

Meta’s New “Your Algorithm” Tool Lets Users Customize Facebook Feed and Reels With Natural Language

Meta has introduced “Your algorithm,” a new AI-powered feature that lets Facebook users shape what they see in Feed and Reels by typing preferences in their own words. The tool is designed to make recommendations more transparent and steerable, so people can add, move, or remove interests and get more relevant content in real time.

What Meta’s “Your Algorithm” Tool Does

“Your algorithm” gives users a dedicated way to tell Facebook what they want to see more or less of, using natural language instead of only relying on passive behavior signals like likes and watch time. Meta says the feature applies to both Feed and Reels, and updates recommendations as users interact with posts and provide feedback.

• Lets users add interests in their own words
• Allows users to move topics between interest lists or remove them
• Applies changes across both Feed and Reels
• Adjusts recommendations further based on post-level feedback

How the Feature Uses AI and Large Language Models

Meta says the system uses large language models to understand not just keywords, but also the interests, context, and intent behind a user’s request. That means the algorithm can interpret phrases like wanting more cooking videos, less sports content, or a stronger mix of topics tied to current interests.

According to Meta, this approach makes the recommendation system more responsive because the models help translate freeform language into actionable signals for ranking content. In practice, the company says the tool can adapt within the same session as users refine their preferences.

Where Users Can Find the Controls

Meta says the feature is accessible through the three-dot menu on posts in Facebook Feed and Reels. From there, users can open “Your algorithm,” review the topics shaping recommendations, and give direct feedback on what they want more or less of.

• Open the three-dot menu on a post
• Select “Your algorithm”
• Add, remove, or adjust topics
• Use interest prompts to refine recommendations

Why This Matters for Facebook Users

This update gives people more control over algorithmic recommendations, which has long been a major user complaint on social platforms. Instead of guessing how to influence the feed, users can now express preferences directly and expect faster changes in what appears in Feed and Reels.

It also reflects a broader shift in social media product design, where generative AI and large language models are being used to make recommendation systems feel more conversational and personalized.

How This Fits Into Meta’s Wider AI Strategy

Meta has positioned “Your algorithm” as part of a larger effort to make recommendation controls more transparent and user-directed. The company has been expanding similar AI-driven personalization tools across its apps, signaling that natural language interaction may become a standard way to manage content discovery on Meta platforms.

Conclusion

Meta’s “Your algorithm” tool is a significant step toward giving Facebook users more direct control over Feed and Reels. By letting people describe what they want in natural language, Meta is turning recommendation tuning into a more intuitive, real-time experience.